01
Increase ad revenue
Improve ARPDAU through managed configuration, testing and optimization.
MASManaged monetization · One SDK
+48%ARPDAU after full rollout · ActFirst
Better monetization without more complexity
MAS manages the mediation setup behind your game and optimizes performance using data from real demand and player behavior.
02
Protect app stability
Keep the ad stack lean and reduce ANR risk, including on lower-end devices.
03
Integrate once
Use one SDK for supported ad formats without maintaining separate network integrations.
Proven lift without the stability trade-off
48% higher ARPDAU with ANRs kept under the Google Play threshold
ActFirst Games, the studio behind the RPG Obsidian Knights, tested MAS to find untapped monetization potential without adding weight to the app.
Obsidian Knights by ActFirst Games
RPG · iOS & Android
- Overall ARPDAU uplift after full rollout
- +48%
- Overall ARPDAU uplift after full rollout
- ARPDAU uplift in the 50/50 A/B test
- +26%
- ARPDAU uplift in the 50/50 A/B test
- ANR
- ANRs stayed within Google Play’s 0.47% threshold
The brief
Keep the app small
Large SDKs increase app size, which can reduce organic visibility and install rates.
Keep ANRs under Google Play’s threshold
Google Play penalizes apps when more than 0.47% of daily users experience ANRs.
What MAS changed
A lean, geo-targeted network setup
Networks were chosen region by region with SDK size in mind, favoring lighter SDKs without giving up revenue potential.
Device-aware ad serving
On low-end devices with limited RAM or CPU, MAS can disable or defer ads to avoid freezes. It is controlled remotely, with no extra work for ActFirst’s developers.
Phased rollout
- Phase 110% on MAS
Focused on monitoring ANRs. The selected configuration stayed well within Google Play’s threshold.
- Phase 250/50 A/B test
MAS beat the original AdMob setup by 26% in overall ARPDAU: +23% in Russia, the top market, and +30% in the US.
- Phase 3100% on MAS
Full rollout with the phase 2 network setup unchanged. Overall ARPDAU rose 48%.
Unlock faster access to your ad revenue
Reinvest sooner with Net-10 payments
MAS consolidates revenue from supported ad demand and pays eligible developers on Net-10 terms, with a $100 minimum payout.
Spend less time reconciling separate network payments and put earnings back into your game sooner.
Net-10 availability is subject to the current MAS agreement, eligibility and finalized earnings.
Find the next revenue opportunity in your game
Share your current monetization setup with Yodo1. We’ll review where MAS could improve ARPDAU while protecting app stability and player experience.
Frequently asked questions
What is Yodo1 MAS?
MAS is a managed ad monetization service for mobile games and apps. A single SDK connects supported ad formats to a managed mediation and optimization setup.
How is MAS different from self-service mediation?
With self-service mediation, the developer configures networks, waterfalls and ongoing tests. MAS manages that work through Yodo1’s platform, so the studio can focus on the game.
How long does integration take?
Yodo1’s current guidance says integration typically takes under two hours, although timing depends on the engine, existing setup and QA requirements.
Will MAS affect app stability?
MAS is designed to reduce ANR risk through a controlled network setup and device-aware serving. Results depend on the game and configuration, so stability should be monitored during a phased rollout.
How do MAS payments work?
MAS consolidates supported ad-network revenue. Eligible developers are paid on Net-10 terms after the month closes, subject to the MAS agreement, finalized earnings and the current payout threshold.