INTELLIGENCE & RESEARCH

Insights & Industry Dispatch

Original reporting, market intelligence, and executive dispatches across gaming, IP licensing, and ad monetization.

109ARTICLES

CHANNELAll Insights & Trends Case Studies Crossover Releases

IP LicensingMarch 31, 2023
How to Find the Perfect IP For Your Game Crossover
The gaming industry is one of the fastest-growing segments in entertainment, growing by 26% between 2019 and 2021, and with no signs of slowing down, it continues to provide nearly unlimited
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IP LicensingMarch 1, 2023
How Fortnite Integrates IPs to Unlock New Levels of Growth
When it comes to integrating major brands into games, it’s hard to find a better example than Fortnite.
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IP LicensingFebruary 6, 2021
The Power of Brand Injections in Mobile Games
The collaboration between IP holders and game developers to integrate top brands into existing games or make brand new ones has been around for a long time.
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