行业研究与前沿洞察
行业洞察与官方专栏
聚焦全球游戏长青运营、顶级 IP 跨界授权、广告变现优化与全球化远程团队建设的深度实践与数据报告。
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头条
头条IP 授权2026 年 9 月 16 日
《Raid Rush》×《终结者2：审判日》35周年联动回归
天网再度来袭，加入抵抗军，为人类未来而战 为庆祝经典科幻电影《终结者2：审判日》上映35周年，Yodo1 Licensing 携手 Panteon、STUDIOCANAL 与 Creative Licensing Corporation，推动这一标志性IP重返战术塔防手游《Raid Rush: Tower Defense TD》。
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- IP 授权2026 年 9 月 10 日
《怪奇物语》联动《王国之歌》，跨越维度开启全新冒险
- IP 授权2026 年 8 月 27 日
游道易携手《王国纪元》与《变形金刚》开启重磅联动
- IP 授权2026 年 8 月 3 日
当Q萌末日遇上塞伯坦战甲！《向僵尸开炮》x《变形金刚》联动已正式上线
- IP 授权2026 年 6 月 2 日
《行尸走肉》版权方AMC：什么样的IP合作提案能推进共赢？
- IP 授权2026 年 5 月 20 日
《暗区突围》×《赛博朋克2077》联动限时返场
- IP 授权2026 年 5 月 6 日
魔法降临海岛！《和平精英》七周年与《小马宝莉》“马上”结盟
- IP 授权2026 年 4 月 16 日
游道易孙可：从《变形金刚：地球之战》聊IP改编游戏长期价值 ｜角研社（转载）
- IP 授权2026 年 3 月 13 日
《黑道风云》携手《浴血黑帮》，开启全球策略联动
- IP 授权2026 年 2 月 14 日
《心动小镇》迎来小马宝莉：粉丝挚爱联动全球重启
- IP 授权2026 年 2 月 10 日
游戏增长新引擎：数据驱动下的 IP 合作战略
%22%20stroke-width%3D%221%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fpattern%3E%0A%20%20%20%20%3C%2Fdefs%3E%0A%20%20%20%20%3Crect%20width%3D%22800%22%20height%3D%22500%22%20fill%3D%22url(%23g_800_500)%22%2F%3E%0A%20%20%20%20%3Cpath%20d%3D%22M%200%200%20L%2024%200%20M%200%200%20L%200%2024%20M%20800%200%20L%20776%200%20M%20800%200%20L%20800%2024%20M%200%20500%20L%2024%20500%20M%200%20500%20L%200%20476%20M%20800%20500%20L%20776%20500%20M%20800%20500%20L%20800%20476%22%20stroke%3D%22%23ff8e00%22%20stroke-width%3D%222.5%22%20fill%3D%22none%22%2F%3E%0A%20%20%20%20%3Crect%20x%3D%22300%22%20y%3D%22210%22%20width%3D%22200%22%20height%3D%2224%22%20fill%3D%22%23172233%22%20stroke%3D%22%232c3d57%22%20stroke-width%3D%221%22%2F%3E%0A%20%20%20%20%3Ctext%20x%3D%22400%22%20y%3D%22226%22%20font-family%3D%22monospace%2C%20Courier%2C%20sans-serif%22%20font-size%3D%2211%22%20font-weight%3D%22bold%22%20fill%3D%22%23ff8e00%22%20text-anchor%3D%22middle%22%20letter-spacing%3D%221.5%22%3E%2F%2F%20POST%3C%2Ftext%3E%0A%20%20%20%20%3Ctext%20x%3D%22400%22%20y%3D%22260%22%20font-family%3D%22system-ui%2C%20-apple-system%2C%20sans-serif%22%20font-size%3D%2215%22%20font-weight%3D%22bold%22%20fill%3D%22%23ffffff%22%20text-anchor%3D%22middle%22%20opacity%3D%220.95%22%3E%E6%B8%B8%E6%88%8F%E5%A2%9E%E9%95%BF%E6%96%B0%E5%BC%95%E6%93%8E%EF%BC%9A%E6%95%B0%E6%8D%AE%E9%A9%B1%E5%8A%A8%E4%B8%8B%E7%9A%84%20IP%20%E5%90%88%E4%BD%9C%E6%88%98%E7%95%A5%3C%2Ftext%3E%0A%20%20%20%20%3Ctext%20x%3D%22400%22%20y%3D%22282%22%20font-family%3D%22monospace%2C%20Courier%2C%20sans-serif%22%20font-size%3D%2210%22%20fill%3D%22rgba(255%2C255%2C255%2C0.4)%22%20text-anchor%3D%22middle%22%3E%5B%20ASSET_PENDING%20%2F%2F%2016%3A9%20%5D%3C%2Ftext%3E%0A%20%20%3C%2Fsvg%3E)
- IP 授权2026 年 2 月 9 日
探索王者荣耀×小马宝莉联动背后的故事
- IP 授权2026 年 2 月 4 日
王者荣耀×小马宝莉 新春联动开启
- IP 授权2026 年 1 月 30 日
顶级 IP 合作的制胜之道
%22%20stroke-width%3D%221%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fpattern%3E%0A%20%20%20%20%3C%2Fdefs%3E%0A%20%20%20%20%3Crect%20width%3D%22800%22%20height%3D%22500%22%20fill%3D%22url(%23g_800_500)%22%2F%3E%0A%20%20%20%20%3Cpath%20d%3D%22M%200%200%20L%2024%200%20M%200%200%20L%200%2024%20M%20800%200%20L%20776%200%20M%20800%200%20L%20800%2024%20M%200%20500%20L%2024%20500%20M%200%20500%20L%200%20476%20M%20800%20500%20L%20776%20500%20M%20800%20500%20L%20800%20476%22%20stroke%3D%22%23ff8e00%22%20stroke-width%3D%222.5%22%20fill%3D%22none%22%2F%3E%0A%20%20%20%20%3Crect%20x%3D%22300%22%20y%3D%22210%22%20width%3D%22200%22%20height%3D%2224%22%20fill%3D%22%23172233%22%20stroke%3D%22%232c3d57%22%20stroke-width%3D%221%22%2F%3E%0A%20%20%20%20%3Ctext%20x%3D%22400%22%20y%3D%22226%22%20font-family%3D%22monospace%2C%20Courier%2C%20sans-serif%22%20font-size%3D%2211%22%20font-weight%3D%22bold%22%20fill%3D%22%23ff8e00%22%20text-anchor%3D%22middle%22%20letter-spacing%3D%221.5%22%3E%2F%2F%20POST%3C%2Ftext%3E%0A%20%20%20%20%3Ctext%20x%3D%22400%22%20y%3D%22260%22%20font-family%3D%22system-ui%2C%20-apple-system%2C%20sans-serif%22%20font-size%3D%2215%22%20font-weight%3D%22bold%22%20fill%3D%22%23ffffff%22%20text-anchor%3D%22middle%22%20opacity%3D%220.95%22%3E%E9%A1%B6%E7%BA%A7%20IP%20%E5%90%88%E4%BD%9C%E7%9A%84%E5%88%B6%E8%83%9C%E4%B9%8B%E9%81%93%3C%2Ftext%3E%0A%20%20%20%20%3Ctext%20x%3D%22400%22%20y%3D%22282%22%20font-family%3D%22monospace%2C%20Courier%2C%20sans-serif%22%20font-size%3D%2210%22%20fill%3D%22rgba(255%2C255%2C255%2C0.4)%22%20text-anchor%3D%22middle%22%3E%5B%20ASSET_PENDING%20%2F%2F%2016%3A9%20%5D%3C%2Ftext%3E%0A%20%20%3C%2Fsvg%3E)
- IP 授权2026 年 1 月 5 日
游道易如何助力《赛博朋克2077》×《暗区突围》联动，取得破纪录成功
- IP 授权2025 年 12 月 30 日
《变形金刚》荣获“最具影响力IP奖”｜经典永续，能量不息
- IP 授权2025 年 12 月 23 日
171%营收增长背后的秘密：一次让《小马宝莉》与《心动小镇》双赢的联动
- IP 授权2025 年 12 月 15 日
《末日喧嚣》x《变形金刚》联动最终章震撼开启
