INTELLIGENCE & RESEARCH

Insights & Industry Dispatch

Original reporting, market intelligence, and executive dispatches across gaming, IP licensing, and ad monetization.

109ARTICLES

Monetization & GrowthMarch 17, 2026
Passive Monetization Is Quietly Killing Your LTV
Most indie studios believe they have monetization handled.
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Monetization & GrowthFebruary 26, 2026
Monetized Is Dead: The Category Shift Reshaping Game Growth in 2026
For a decade, “monetized” was the milestone.
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Monetization & GrowthNovember 26, 2025
From Limited To Limitless: Why MAS Is A Great Choice For Lean Teams
The mobile apps market is booming, with mobile games making up over half of the indie segment and projected to grow at 17% CAGR through 2030. On the surface
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Monetization & GrowthNovember 11, 2025
How to Spot Hidden Revenue in Your Ad Stack
Every year, mobile games leave millions of dollars on the table — not because their titles lack players, but because their ad stacks aren’t optimized.
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Monetization & GrowthOctober 20, 2025
Forget One-Mix-Fits-All: Choose the Right Ad Networks by Region & OS
There are many reasons why ad revenue can dip: fragmented mediation setups, unbalanced ad strategies, or SDKs that haven’t been updated in a while.
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Monetization & GrowthOctober 13, 2025
Getting Started With Ad Monetisation
Thinking about trying MAS but still have a few questions?
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Monetization & GrowthOctober 13, 2025
Scaling Ad Monetisation with MAS
Evaluating MAS at scale?
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Monetization & GrowthSeptember 3, 2025
The Monetisation Showdown: Waterfall Mediation vs. In-App Bidding
If you're a small mobile game studio earning steady revenue from in-app ads, you've probably heard of two big monetisation models: waterfall mediation and in-app bidding.
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Monetization & GrowthJune 12, 2024
Expert Tips for Simplifying the Core Loop in Game Design
Andrew Woodruff, Head of Product and Publishing | Yodo1 Games Core loops in games are broken; there, I said it.
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Monetization & GrowthMay 31, 2024
Top 5 Mistakes to Avoid in Your Creative/CRO Strategy
Anna Frangogianni, Game Growth BD Manager | Yodo1
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Monetization & GrowthMay 22, 2024
Influencer Marketing Has Matured… Now What?
Sandy Smith, Game Marketing Lead | Yodo1
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Monetization & GrowthNovember 20, 2023
Boosting App Store Optimization for Games with Ratings and Reviews
Hicham Rkini, Head of Monetization & Growth | Yodo1
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Monetization & GrowthSeptember 11, 2023
How a First-time Game Dev Made a Hit Game
In a mobile game ecosystem over-crowded with clones, the story of SWAGFLIP - Parkour Origins stands out in a big way.
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Monetization & GrowthAugust 31, 2023
App Store Optimization 101 | A Simple Guide for Mobile Games
How to make your game stand out from the crowd
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Monetization & GrowthAugust 22, 2023
Leveraging Ratings To Grow Your Games
Don’t let that feedback go to waste!
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Monetization & GrowthAugust 8, 2023
The Game Changer: Leveraging Data Insights for Mobile Game Success in 2023
Think back to the last time you had to make a decision for your game based on messy or incomplete data.
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Monetization & GrowthJuly 26, 2023
Leverage Your Game Economy with Rewarded Ads
As a mobile game developer, you’re tasked with the delicate balancing act of creating an immersive and enjoyable experience for your players while also
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Monetization & GrowthJuly 6, 2023
An Insider's Take on Social Media Marketing for Mobile Games
Sandy Smith | Social Media Content Manager at Yodo1 Games As a social media manager for Yodo1 games, I'm nearly always knee-deep in the
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