INTELLIGENCE & RESEARCH

Insights & Industry Dispatch

Original reporting, market intelligence, and executive dispatches across gaming, IP licensing, and ad monetization.

109ARTICLES

Monetization & GrowthMay 3, 2023
Building Mobile Games for All: Unleashing the Power of Inclusion
Andrew Tan, Game Community Manager | Yodo1 The gaming industry is undergoing a seismic shift as female gamers increasingly become a force to be reckoned with.
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Monetization & GrowthApril 11, 2023
Going Viral in the Mobile Gaming World: Strategies for Long-Term Success
As one of the fastest-growing entertainment sectors, the mobile gaming industry continues to see massive, exponential growth for both established game studios and indie developers.
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Monetization & GrowthMarch 1, 2023
How to Invest in Your Games
How To Make Smart Investments That Will Grow Your Mobile Game Faster Are you looking for ways to boost your mobile game's growth and success?
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Monetization & GrowthDecember 14, 2022
Secrets of UA: Your Game's Path to Success
This is the final installment of our four-part feature on the multi-platform crossover hit, Animal Revolt Battle Simulator.
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Monetization & GrowthSeptember 12, 2022
How Animal Revolt Increased its Player Base 50x with UA
50x with Custom UA and Marketing This is part 3 of a 4-part series about mobile game growth featuring Animal Revolt Battle Simulator (ARBS).
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Monetization & GrowthJuly 19, 2022
ARBS Nearly Doubles Revenue With MAS Optimization
This is part two of a four-part series about mobile game growth featuring Animal Revolt Battle Simulator (ARBS).
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Monetization & GrowthMarch 29, 2022
Game Creator Academy: A Treasure Chest for Indie Developers
Gaming is now firmly established as the most popular form of entertainment worldwide, and mobile gaming is its golden child.
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Monetization & GrowthMarch 14, 2022
Why are Indie Game Developers Losing Money?
Turning a passion into a business can be a challenge, and it’s a particularly real one for indie game developers.
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Monetization & GrowthFebruary 6, 2022
Native Ads Coming to MAS
by Alex Olthoff, Sales & Support | MAS Product Manager
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Monetization & GrowthDecember 16, 2021
Rethinking Banner Ads: Myths vs Reality
With 2022 almost here, it is the perfect time for game developers to analyze what worked, what didn’t and make plans so their games become better and better.
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Monetization & GrowthJuly 8, 2021
How to Improve Your Mobile Game Monetization Strategy with AI
Have you ever wondered how your studio can use artificial intelligence to improve the playability and profitability of your mobile games?
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Monetization & GrowthFebruary 17, 2021
KTplay’s Live-ops Toolset Boosted Rodeo Stampede Sales by 11%
Rodeo Stampede enhanced their marketing efforts by deeplinking between the in-game store and community, increasing sales by 11%.
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Insights & Industry Dispatch

Building Mobile Games for All: Unleashing the Power of Inclusion

Going Viral in the Mobile Gaming World: Strategies for Long-Term Success

How to Invest in Your Games

Secrets of UA: Your Game's Path to Success

How Animal Revolt Increased its Player Base 50x with UA

ARBS Nearly Doubles Revenue With MAS Optimization​

Game Creator Academy: A Treasure Chest for Indie Developers

Why are Indie Game Developers Losing Money?

Native Ads Coming to MAS

Rethinking Banner Ads: Myths vs Reality

How to Improve Your Mobile Game Monetization Strategy with AI

KTplay’s Live-ops Toolset Boosted Rodeo Stampede Sales by 11%

ARBS Nearly Doubles Revenue With MAS Optimization