INTELLIGENCE & RESEARCH

Insights & Industry Dispatch

Original reporting, market intelligence, and executive dispatches across gaming, IP licensing, and ad monetization.

109ARTICLES

Monetization & GrowthMarch 29, 2022
Game Creator Academy: A Treasure Chest for Indie Developers
Gaming is now firmly established as the most popular form of entertainment worldwide, and mobile gaming is its golden child.
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Monetization & GrowthMarch 14, 2022
Why are Indie Game Developers Losing Money?
Turning a passion into a business can be a challenge, and it’s a particularly real one for indie game developers.
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Life at Yodo1March 4, 2022
Team Building: An Important Chapter in Yodo1’s WFA Story
Team building: An Important Chapter in Yodo1’s WFA Story
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Life at Yodo1February 21, 2022
Inaugural Yodo1 Game Competition Celebrates Creativity and Talent
Here at Yodo1, our primary goal is to empower every game creator, wherever they are, helping them better monetize their games and build a career out of their creativity.
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Monetization & GrowthFebruary 6, 2022
Native Ads Coming to MAS
by Alex Olthoff, Sales & Support | MAS Product Manager
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Life at Yodo1January 29, 2022
Celebrating Yodo1: Ten Years,Ten Voices
Yodo1 may have marked its tenth anniversary in November 2021, but the celebrations for a dynamic decade have carried over into 2022!
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Monetization & GrowthDecember 16, 2021
Rethinking Banner Ads: Myths vs Reality
With 2022 almost here, it is the perfect time for game developers to analyze what worked, what didn’t and make plans so their games become better and better.
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IP LicensingDecember 9, 2021
IPs in Mobile Games: A Winning Collaboration
Over the last two years, Yodo1 has become a key player in the world of mobile gaming IP collaborations.
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IP LicensingSeptember 6, 2021YODO1 BROKERED
TMS Entertainment and Yodo1 Announce Long-Term International Licensing Agreement
TMS Entertainment Co., Ltd, one of the oldest and most reputed anime studios in Japan, and global game service platform Yodo1 Ltd.
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IP LicensingAugust 8, 2021YODO1 BROKERED
Hasbro and Yodo1 Announce Digital Licensing Agreement in Greater China Region
Beijing January 21, 2020— Global play and entertainment company Hasbro Inc.
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Life at Yodo1July 13, 2021
Yodo1 Announces Transition to a Fully Remote Company From December 1, 2020
While some companies are making work from anywhere (WFA) an option, Yodo1 has spent the last two years gearing up to go all the way.
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IP LicensingJuly 8, 2021YODO1 BROKERED
Battle of Balls Meets Transformers in Chinese Crossover
As Hasbro's exclusive licensing partner for brands like Transformers, My Little Pony, Monopoly, Play-Doh and Blythe Dolls in the Greater China region, Yodo1 is partnering with mobile game
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Monetization & GrowthJuly 8, 2021
How to Improve Your Mobile Game Monetization Strategy with AI
Have you ever wondered how your studio can use artificial intelligence to improve the playability and profitability of your mobile games?
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Life at Yodo1July 8, 2021
Jobs in Games: How China Convinced Yodo1 Business Manager Marina Espin to Join the Industry
The games industry plays host to a colourful cast of diverse individuals, from artists and coders to narrative designers and studio heads.
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Monetization & GrowthFebruary 17, 2021
KTplay’s Live-ops Toolset Boosted Rodeo Stampede Sales by 11%
Rodeo Stampede enhanced their marketing efforts by deeplinking between the in-game store and community, increasing sales by 11%.
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Life at Yodo1February 10, 2021
Thrive While WFA With These Five Tech Tools
While 2020 had many people around the world working from home (WFH), here at Yodo1 we’ve taken it a step further: on December 1, 2020, Yodo1 completed its transition to a fully work-from-anywhere (
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Life at Yodo1February 6, 2021
Yodo1’s Automated English Training Program is Changing the Game and Getting Results!
International work-from-anywhere (WFA) companies were an alien concept to many before Covid-19 hit.
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IP LicensingFebruary 6, 2021
The Power of Brand Injections in Mobile Games
The collaboration between IP holders and game developers to integrate top brands into existing games or make brand new ones has been around for a long time.
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